The premium denim company Henry & Belle has a history that dates back to the 1930s. As a young designer in Chicago's fashion district, Henry Mann met & married the love of his life, Belle (a fitting model). Belle was the ideal woman in Henry's eyes and was the inspiration behind every collection his dress company produced. She left her career as a fitting model and devoted her life to helping others; a mission that she devoted the rest of her life to. This only made her that much more beautiful to Henry and is the inspiration behind the phrase "The Belle Effect" --the woman who evokes style from within, teaching that it is just as important to have beauty within oneself, as it is to be beautiful on the outside. Fast forward to the year 2000. Henry & Belle's Grandson, Rob Mann is the current President and CEO of Henry Lee & Co. Realizing that staying stagnant in the ever-changing fashion industry is a recipe for disaster, and that one must evolve and change with the times, Rob Mann transformed Henry Lee & Co into Henry & Belle, a premium denim company that was a celebrity-endorsed powerhouse from the get-go. Creating a denim line that provides us not only with style and class, but also with comfort, Rob Mann and his team show they know their customers as well as Henry Mann did in the 1930s. It is no wonder Henry & Belle is now one of the top selling jeans lines across the globe.